GUS: from consulting to augmented reality fashion


Founded 20 years ago due the initiative of its creator, Maurizio Romano, GUS has become a consolidated reality in the software sector for Italian fashion companies. Gus provides leading support in consulting, design and development of technologies including to the development of virtual reality software for fashion.
Over the years GUS designed and then developed a new B2B model. In 2009 the WEB APPLICATION segment was created, and together with the initial competence on IBM I Series systems, developed PORTFOLIO: the first B2B product that uses the B2C user experience for presenting products for regular order collection, fast fashion and showroom.


We have strengthened our WEB matrix by launching new projects that incorporates augmented reality technologies and virtual reality with our products.